Kaohom Boonyalai is a Marketing & Communications specialist based in the New York Metropolitan Area. She currently leads marketing efforts at Affinity Esports, a youth-focused organization where she manages communications strategy, email campaigns, social media content, and community engagement. In this role, she also builds and maintains partnerships with local organizations, creates marketing collateral, and represents the brand at community events.

Previously, Kaohom worked with Indigenous Media as a Research Intern for 60 Second Docs, conducting in-depth research and pitching story ideas for digital documentaries. She has also directed and managed independent projects, honing her organizational, leadership, and communication skills.

Born in Thailand and raised in the U.S. after immigrating at the age of eight, Kaohom’s experiences have shaped her identity, work ethic, and creative outlook. Growing up in a family restaurant business taught her the importance of customer service, adaptability, and community — values she carries into her work today. She also grew up surrounded by art and video games, with Minecraft sparking her interest in creativity and digital storytelling.

Kaohom went on to study Film Production at the University of Southern California, where she combined her love for storytelling and visual communication with practical production skills. One of her proudest achievements from USC is her senior thesis film, Clowning Time, where she served as a Sound Designer. In less than four months, she and her team recorded dialogue and sound, performed foley, edited and designed the audio in ProTools, and mixed the final product. The project taught her the value of collaboration under tight deadlines and remains a defining example of her ability to balance technical skill with creativity.

This blend of backgrounds drives her passion for marketing: she thrives at the intersection of creativity and strategy, where she can use her filmmaking and art skills to tell compelling stories, grow businesses, and connect with audiences.

In her free time, Kaohom enjoys photography, playing video games, and jamming out to EDM music. She is always eager to learn new skills and expand her expertise, bringing together her diverse interests in ways that inspire and engage others.